Claro - Signs of Progress ｜



Fact 1: Many rural Central American homemakers are unseen and unpaid for their housework.
Fact 2: A large part of family income goes toward paying off TV screens.
Fact 3: Suggesting they give up their beloved home theaters is not an option.

So how do you improve their economy without sacrificing their entertainment? You climb onto their roofs and give their antennas a makeover.
Role: Creative Director

Accolades:
Ojo de Iberoamérica, 2015 — 2x Silver,
2x Bronze

Agency: Ogilvy, Costa Rica