Canva - Make It Unbelievable｜



Our multi-channel launch campaign for Canva leaned into the platform’s core promise: anyone can create impressive visual materials without extensive design training, making creativity accessible to all.

Which raises a tensions: what happens if your work looks so good that no one believes you made it?

To bring this idea to life, we worked with legendary filmmaker Takeshi Kitano. The resulting films became both vehicles for the brand’s USP and loving renditions of Kitano’s oeuvre.
Role: Creative Director

Accolades:
Spikes Asia, 2025 -  Silver – Best Use of Humour
Cannes Lions,  2024  - Shortlist, Film

Agency: UltraSuperNew, Tokyo


Launch film, riffing on one Kitano’s specialty: the yakuza genre.
Second film, keveraging another genre Kitano excels at: the samurai movie.
For the final film of the saga, we threw the structure out the window and leveraged Kitano’s unparalleled sense of style.