Coca-Cola - Closer Than We Think｜



In a country facing growing polarization, Coca-Cola set out to deliver a message of unity.

We turned to research and found a powerful truth: Argentina ranks among the countries where people are most comfortable with close physical proximity.

The message resonated locally and was later replicated in Spain—another culture that embraces closeness.
Role: Senior Copywriter 

Accolades:
Argentinian Creative Circle, 2017 — Silver, Film

Agency: Grey Argentina


Film
Spanish adaptation