Coca-Cola - M.A.R.T.A.｜



The new Coca-Cola No Sugar tastes so close to the original that no human palate can tell them apart.

So we built a robot: meet the Multi Autonomous Robotic Tasting Artifact, or MARTA.
Not great at chess. Useless at math. But 100% accurate at telling the two Cokes apart.

To launch the first new Coca-Cola flavor in the region in years, we went all out, building 15 MARTAs and sending them across LATAM to challenge people to put their taste buds to the test.

And because no launch is complete without a worthy opponent, MARTA went head-to-head with the Terminator T-800. How did James Cameron say yes? We have no idea either.
Role: Senior Copywriter 

Accolades:
Argentinian Creative Circle, 2018 — 2x Silver
Effies LATAM, 2018 — Gold

Agency: Grey Argentina