Duolingo - Krispy Fried Duo (KFD)｜



Duolingo knows consistency is key when learning a language. But during the holidays—with dinners, parties, and dates coming at you from all sides—streaks tend to die.

So we turned to Duo, Duolingo’s owl mascot, known to go to insane extremes to get people to do their lessons, and asked him to make the ultimate sacrifice: be chopped into pieces, deep-fried, and given away in buckets to anyone who completed their lesson on Christmas Eve.

Why? Because in Japan, a bucket of fried chicken is the go-to Christmas meal (here’s why). And also because we are a bit macabre.

People came in droves, and we were out of buckets in minutes. Everyone agreed: Duo tastes like chicken.

Role: Creative Director 

Agency: UltraSuperNew, Tokyo