Greenpeace - Haters Gon’ Hate｜



For Greenpeace’s decarbonization push in Japan, we went against the current. Instead of the usual post-apocalyptic doom, we imagined a solarpunk utopia.

Because the more ideal the utopia, the more ridiculous its critics.

The film became Greenpeace’s top-performing video on their international channels, running in three languages and driving 1,000+ petitions in support of decarbonization.
Role: ACD, Scriptwriter

Accolades:
shots Awards APAC, 2022 — Shortlist

Agency: UltraSuperNew, Tokyo