AboutCL

¡Hola! I’m a Costa Rican Creative Director based in Tokyo.

I’m interested in ideas that are shaped like good stories—grounded in culture, and built to feel more like entertainment than advertising.

I lead teams of copywriters and art directors, shaping the work across both online and offline communications.

My work has been recognized at leading global festivals, and I’ve contributed to UltraSuperNew being named Campaign’s Japan/Korea Indie Agency of the Year two years in a row.

Beyond advertising, I’m also a published author of novels and short stories, which is where I learned to care deeply about narrative, tone, and form.

 Awards (selection)

Spikes Asia 2026 — Bronze, Brand Experience & Activation, “Duo’s Sumo Showdown”, Duolingo
Spikes Asia 2025 — Silver, Best Use of Humor, “Make It Unbelievable”, Canva
Cannes Lions 2024 — Shortlist, Film, “Make It Unbelievable”, Canva
Tokyo Art Directors Club — Winner, “Make It Unbelievable”, Canva
New York Festivals 2023 — Bronze, Activation, “Museum of Wonky English”, Duolingo
The One Show 2023 — Merit, Experiential/Immersive, “Museum of Wonky English”, Duolingo
ADC Tokyo 2021 — Shortlist, PR, “Balance Sara”, Norwegian Seafood Council
Cannes Lions 2016 — Finalist, Entertainment, “Candies”, Tarjeta Naranja
Cannes Lions 2015 — Finalist, Outdoor, “Move Like Lorde”, Tarjeta Naranja
Cannes Lions 2012 — Bronze Lion, Outdoor, “Lay’s Machine”, Lay’s
Argentinian Creative Circle — 2× Grand Prix (2014, 2015), “Move Like Lorde”, “Candies”

 Jury

Grand Jury Member, New York Festivals, 2017 & 2023
Winners Jury Member, shots Awards APAC, 2023