Lay’s - Lay’s Machine｜



Lay’s chips are the closest thing to a real potato you can find without having to get your skinny jeans dirty. They contain no harmful ingredients or additional preservatives to keep them fresh. They’re just good old potatoes, some vegetable oil, and a pinch of salt.

So, did we communicate this in a way that was as no-frills and simple as the chips? Hell no.
Role: Senior Copywriter 

Accolades:
Cannes Lions, 2012 — Bronze, Outdoor
Wave Festival, 2012 — Gold, Outdoor
Argentinian Creative Circle, 2011 — 2x Silver,
2x Bronze

Agency: BBDO Argentina/ +Castro


Case study