TAG Heuer - Pressure Free Kick｜



For official J-League sponsor TAG Heuer Japan, every season's kick-off brings a fresh opportunity to engage with passionate soccer fans across the country. Plus, this time, they had match tickets to give away.

So instead of brainstorming, we binge-watched ’90s Captain Tsubasa. When that didn’t work, we played FIFA. And when nothing else did, we combined the two.

Voilà: a retro anime-inspired video game that plays exclusively on Instagram Stories.
Role: ACD

Agency: UltraSuperNew, Tokyo