Tarjeta Naranja - Candies｜



Tarjeta Naranja is not your typical credit card company. It was founded over a decade ago by two entrepreneurial —and somewhat eccentric— gym teachers as a micro-lending business, and somehow became Argentina’s leading credit card. It also holds the Guinness World Record for the most inter-company married couples, and is consistently ranked as one of the country’s most desirable places to work (which may or may not be related).

So when they told us they were spending a significant part of their budget on 46 million candies to give away across their 213 branches, we weren’t surprised.

We just spent the next three years making a short film to tell the story properly.
Role: Senior Copywriter, Scripwriter

Accolades:
Argentinian Creative Circle, 2015 – Grand Prix,  Interactive
Cannes Lions, 2016 - Shortlist – Entertainment
Effies, 2016 – 1xSilver, 2xBronze

* Editor’s Pick, AdAge

Agency: BBDO Argentina