Uber Eats - Tonight I’ll Be Eating｜



When you pair two celebrities with nothing in common but a serious appetite, things get strange.

For the launch of Uber Eats in Japan, we brought together unlikely duos—each one stranger than the last. From chinos with an endless supply of tennis balls to a bonsai shaped like a TV legend’s hair, every pairing tried to outdo the previous one.

The campaign’s escalating absurdity helped make Uber Eats the No.1 food delivery service in Japan.
Role: ACD, Scripwriter 

Accolades:
#1 Most Effective Advertising of 2020, Nikkei Shimbun
ACC Annual Awards,  Japan — Shortlist

Agency: UltraSuperNew, Tokyo





The campaign unfolded in three batches, each built around an unexpected pairing: a tennis superstar and a comedian; an up-and-coming actress and Japan’s most legendary TV host; and two actors with diametrically opposed personalities.