Film:
Canva
~ Make It Unbelievable
Our multi-channel launch campaign for Canva leaned into the platform’s promise that anyone can use it to create impressive visual materials without the need for extensive design education, making creativity accessible to all. But that raises an unexpected problem: what if your creation looks so good that no one believes you made it?
In our launch film, world-renowned auteur Takeshi Kitano and actor-director Gekidan Hitori show just how far that disbelief can go. It involves cute dogs, a couple of shovels, and a cement truck.
Make it unbelievable.
_
Accolades:
- Silver – Best Use of Humour, Spikes Asia, 2025
- Shortlist – Film, Cannes Lions, 2024
Agency: UltraSuperNew
_
For the second film in the campaign, we leveraged another genre Kitano has cultivated extensively,
the samurai movie:
the samurai movie:
