TV Commercial:
Canva
~ Make It Unbelievable
Our multi-channel launch campaign for Canva plays up the platform’s promise that anyone can use it to create impressive visual materials without the need for extensive design education, making creativity accessible to all. But there’s one problem with this: what if what you created is so awesome-looking that people won’t believe you made it yourself?
In our launch film, Takeshi Kitano, the world-known auteur celebrated for his yakuza films, and Gekidan Hitori, a Japanese filmmaker and actor who recently made a biopic based on Kitano’s life, give us an example of where this disbelief can lead to. It involves cute dogs, shovels and a cement truck.
Make it unbelievable.
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Accolades:
- Shortlist, Film, Cannes Lions, 2024
Agency: UltraSuperNew
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For the second film in the campaign, we leveraged another genre Kitano has cultivated extensively,
the samurai movie:
the samurai movie:
