Claro
~ Signs of Progress

Fact 1: Many rural Central American homemakers are unseen and unpaid for their housework.
Fact 2: A large part of rural families' income goes toward paying back TV screen loans.
Fact 3: Don’t even consider suggesting they give up their well-loved home theaters.

Bearing this in mind, what could we do to help their economies without sacrificing their entertainment? Climb on their roofs and tweak their antennas. 

Antennas that capture signal (and money).

_

Accolades:
- 2x Silver, 2x Bronze – El Ojo de Iberoamérica Festival 2015

Agency: Ogilvy Costa Rica.

_