Claro
~ Signs of Progress

Fact 1: Rural Central American homemakers are unseen and unpaid for their housework.
Fact 2: A large part of rural families' income is spent on TV screen loans.
Fact 3: Don't even consider suggesting they let go of their home theaters.

Bearing this in mind, what could we do to help their economies without sacrificing their entertainment? Climb on the roof. 

Antennas that capture signal (and money).

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Accolades:
- 2x Silver, 2x Bronze, El Ojo de Iberoamérica Festival 2015.

Agency: Ogilvy Costa Rica.

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