TV Commercial:


Spanish adaptation:


Mexican adaptation:

Coca-Cola
~ Closer Than We Think

After several crises and political turmoil, social and economic divisions between Argentinians reached an all-time high. In this context, Coca-Cola decided to remind the people in Argentina that, despite what it may look like at first glance, they are closer than they think.

The campaign seemed to strike a chord in other personal-space averse countries too, and so far has been adapted for two additional markets. Curiously, the three countries where the campaign has run have the most recognizable Spanish accents of all. Go figure.

We are closer than we think.

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Accolades:
- 2x Silver, Ojo de Iberoamérica, 2017
- 3x Silver, Argentinian Creative Circle, 2017

Agency: Grey Argentina

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