Teasers: 

Coca-Cola
~ MARTA

The new Coca-Cola No Sugar tastes so much like the Original that no human palate can tell them apart. That’s why we had to create a robot: the Multi Autonomous Robotic Tasting Artifact, aka MARTA. Though unable to beat you at chess or even make simple calculations, MARTA has 100% accuracy in telling both Cokes apart.

Since this was the first Coca-Cola flavor launch in the region in years, we had to go all out. So we built 15 MARTAs and sent them across LATAM, daring people to put their taste buds to the test. And because no launch is complete without a worthy oponent, MARTA went head-to-head with the most iconic robot of all: the Terminator T-800. How did James Cameron say yes to this? We have no idea either.

Discover the taste you love.

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Accolades:
- 2x Silver – Argentinian Creative Circle, 2018
- Gold – Effies LATAM , 2018

Agency: Grey Argentina.

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