Teasers: 

Coca-Cola
~ MARTA

The New Coca-Cola No Sugar tastes so much like the Original that no human palate can tell them apart. That's why we had to create a robot: the Multi Autonomous Robotic Tasting Artifact, aka MARTA. Though unable to beat you at chess or even make simple calculations, MARTA has 100% accuracy in telling both Cokes apart.

Considering this was the first launch of a new Coca-Cola flavor in many years, we had to come out all-guns-blazing. No pun intended: MARTA ended up challenging the fiercest robot of all: the Terminator T-800. How did James Cameron agree to this? Beats me.

Discover the taste you love.

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Accolades:
- 2x Silver, Argentinian Creative Circle, 2018.
- Gold, Latin American Effies, 2018.

Agency: Grey Argentina.

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