Activation recap:
Hikarie, Shibuya, Tokyo. December 24th, 2023.
Hikarie, Shibuya, Tokyo. December 24th, 2023.
Duolingo
~ Krispy Fried Duo (KFD)
Duolingo knows consistency is key when learning a language. But keeping a streak during the holiday season, with dinners, parties, and dates coming at you from left, right, and center is an insurmountable task, even for the most disciplined of learners. In our time of need, we decided to turn to Duo, Duolingo’s owl mascot, who’s known to go to insane extremes to get people to do their lessons. We asked of him to commit the ultimate sacrifice: be chopped into pieces, deep-fried, and given away in buckets to anyone who did their lesson on Christmas Eve. Why? Because in Japan, a KFC bucket is the go-to Christmas meal (don’t ask us why), and also because we are a bit macabre. People came in droves and we were out of buckets in few minutes. Everyone agreed: Duo tastes like chicken.
A Christmas miracle: a bucket of Krispy Fried Duo for dinner.
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Agency: UltraSuperNew
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TikToks:
Here’s Colonel Duo revealing a product made out of his tastiest parts. Why is he so happy?
@ryuji_foodlabo is one of Japan’s top cooking content creators. He was kind enough to help us come up with the perfect KFD recipe. Just green enough.
And @o.jun_superman, one of Japan’s top food influencers, was equally kind enough to subject himself to the punishment of eating a very spicy version of KFD. He hadn’t done his lesson, you see...
Press:
Here’s Colonel Duo revealing a product made out of his tastiest parts. Why is he so happy?
@ryuji_foodlabo is one of Japan’s top cooking content creators. He was kind enough to help us come up with the perfect KFD recipe. Just green enough.
And @o.jun_superman, one of Japan’s top food influencers, was equally kind enough to subject himself to the punishment of eating a very spicy version of KFD. He hadn’t done his lesson, you see...
Press:
