Case Study Video:

Duolingo
~ Museum of Wonky English (MOWE)

If mistakes are so essential when learning a new language, why do they get such a bad rep? There's no good answer. That’s exactly why we decided to give mistakes a face-lift: rather than embarrassing blunders you’ve better avoid, essential stepping stones in the road to bilinguality (is that a word?), and, why not? even masterpieces! Behold the Museum of Wonky English, the first institution that showcases how sometimes mistakes breathe new, exciting life into otherwise mundane phrases.

Sometimes it takes a mistake to make a masterpiece.

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Accolades:
- Bronze, Outdoor, New York Festivals,  2023
- Merit, Design - Experiential, One Show, 2023
- Pick of the Day, AdAge

Agency: UltraSuperNew
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