Launch TikTok: 

Duolingo
~ A Summer Fling with Duo

Summer is the perfect time to take a break from the daily grind, unwind, enjoy outdoor activities, socialize, and maybe even have a summer fling. But to Duo, Duolingo’s psychotic owl mascot, this means just one thing: another excuse for learners to neglect their lessons. So, once again, he decided to take matters into his own hands (wings?).

In “A Summer Fling with Duo,” an interactive AR game on TikTok, fans were invited to show Duo their love by syncing kisses. Those who proved they were made for each other earned a chance to win a smoking-hot, full-sized body pillow inspired by the popular Buff Duo meme.

The campaign was amplified by 26 of the most popular lifestyle influencers in Japan, and the body pillows became coveted objects, spawning their own subreddit and myth.

A steamy, green, summer romance. 

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Agency: UltraSuperNew
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