Duolingo
~ TikTok

Being appointed as the agency in charge of launching Duolingo’s TikTok channel in Japan sent our knees atrembling; not only is it one of the most iconic brands on social media worldwide, but it’s not every day you’re handed a 1.5 by 2-meter, famously unhinged green owl mascot to make content with. It’s been quite a ride. In our first year and a half of collaborating with the brand, we’ve grown from 0 to 1.7 million followers, produced 40+ viral videos (>1M views), consistently maintained a top 3 position for highest engagement rate among brands on Japanese TikTok for the entire period, and collaborated with Sonic the Hedgehog, a personal hero and mentor. 

Duo, butting his way into your FYP.

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Agency: UltraSuperNew
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