Lay's
~ Lay's Machine

Lay’s chips are the closest thing to a real potato you can find without having to get your skinny jeans dirty. They come with no harmful ingredients or additional preservatives to keep them fresh. They’re just good old potatoes, some vegetable oil, and a pinch of salt.

So did we communicate this in a way that was as no-frills and simple as the chips? Hell no.

The 100% natural sampling.

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Accolades:
- Bronze Lion, Outdoor, Cannes Lions 2012
- Gold, Outdoor, Wave Festival 2012
- 2x Silver and 2x Bronze, Argentinian Creative Circle 2011
- Bronze, Lápiz 2011

Agency: BBDO Argentina / +Castro

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