Film:
Spanish adaptation:
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Mexican adaptation:
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Spanish adaptation:
Mexican adaptation:
Coca-Cola
~ Closer Than We Think
After several crises and political turmoil, social and economic divisions between Argentinians reached an all-time high. In this context, Coca-Cola decided to remind the people in Argentina that, despite what it may look like at first glance, they are closer than they think.
The campaign seemed to strike a chord in other personal-space averse countries too, and so far has been adapted for two additional markets. Curiously, the three countries where the campaign has run have the most recognizable Spanish accents of all. Go figure.
We are closer than we think.
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Accolades:
- 2x Silver – Ojo de Iberoamérica, 2017
- 3x Silver – Argentinian Creative Circle, 2017
Agency: Grey Argentina
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Film:
Greenpeace
~ Haters Gon’ Hate
Imagine that, by the year 2050, humanity somehow got its act together and not only averted climate change’s most devastating consequences but also transformed the planet into a badass solarpunk utopia. Even then, haters are going to hate. If you want to know how this angle helped us push Greenpeace’s petition to transition from internal combustion vehicles to greener means of transportation, check out the short film.
Haters gon’ hate. The rest of us will be delighted in a carbon-free future.
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Accolades:
- Shortlist – shots Awards APAC, 2022
Agency: UltraSuperNew
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Press:
Film:
Canva
~ Make It Unbelievable
Our multi-channel launch campaign for Canva leaned into the platform’s promise that anyone can use it to create impressive visual materials without the need for extensive design education, making creativity accessible to all. But that raises an unexpected problem: what if your creation looks so good that no one believes you made it?
In our launch film, world-renowned auteur Takeshi Kitano and actor-director Gekidan Hitori show just how far that disbelief can go. It involves cute dogs, a couple of shovels, and a cement truck.
Make it unbelievable.
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Accolades:
- Silver – Best Use of Humour, Spikes Asia, 2025
- Shortlist – Film, Cannes Lions, 2024
Agency: UltraSuperNew
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For the second film in the campaign, we leveraged another genre Kitano has cultivated extensively,
the samurai movie:
the samurai movie:
Activation recap:
Hikarie, Shibuya, Tokyo. December 24th, 2023.
Hikarie, Shibuya, Tokyo. December 24th, 2023.
Duolingo
~ Krispy Fried Duo (KFD)
Duolingo knows consistency is key when learning a language. But keeping a streak during the holiday season, with dinners, parties, and dates coming at you from left, right, and center, is an insurmountable task, even for the most disciplined learners.
In our time of need, we turned to Duo, Duolingo’s owl mascot, who’s known to go to insane extremes to get people to do their lessons. We asked him to commit the ultimate sacrifice: be chopped into pieces, deep-fried, and given away in buckets to anyone who did their lesson on Christmas Eve. Why? Because in Japan, a KFC bucket is the go-to Christmas meal (don’t ask us why), and also because we are a bit macabre.
People came in droves, and we were out of buckets in minutes. Everyone agreed: Duo tastes like chicken.
A Christmas miracle: a bucket of Krispy Fried Duo for dinner.
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Agency: UltraSuperNew
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TikToks:
Here’s Colonel Duo revealing a product made out of his tastiest parts. Why is he so happy?
@ryuji_foodlabo is one of Japan’s top cooking content creators. He was kind enough to help us come up with the perfect KFD recipe. Just green enough.
And @o.jun_superman, one of Japan’s top food influencers, was equally kind enough to subject himself to the punishment of eating a very spicy version of KFD. He hadn’t done his lesson, you see...
Press:
Here’s Colonel Duo revealing a product made out of his tastiest parts. Why is he so happy?
@ryuji_foodlabo is one of Japan’s top cooking content creators. He was kind enough to help us come up with the perfect KFD recipe. Just green enough.
And @o.jun_superman, one of Japan’s top food influencers, was equally kind enough to subject himself to the punishment of eating a very spicy version of KFD. He hadn’t done his lesson, you see...
Press:
Duolingo
~ Duo’s Sumo Showdown
When it comes to mascots, Japan is the gold standard. Everything from insurance companies to supermarkets to prefectures has its own (ultra-cute) mascot. So for Duo, getting a bit of undivided attention from learners means fighting off a lot of furry, wide-eyed, huggable distractions.
And when we say fight, we mean it literally. Piggybacking on the country’s love of sumo (and considering mascots’ unique body type), Duo organized the world’s first mascot sumo tournament: Duo’s Sumo Showdown.
The campaign kicked off with a month-long lore-building social campaign, climaxing in a full-blown, IRL tournament in Shinjuku featuring some of Japan’s top mascots, including Sonic, Pac-Man, Donpe the penguin, and many more.
Unfortunately, Duo lost in the end. But would you call earning 23+ million organic impressions, making it to Yahoo! News, and becoming a trending topic on Twitter losing? I don’t think so.
Duo: slapping and stamping his way to the top of mind.
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Agency: UltraSuperNew
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Activation recap:
Visuals and event pics:
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The event became a trending topic on Twitter, generating hundreds of pieces of user-generated content
and even some fan art from well-known Japanese illustrators:
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Press:
Visuals and event pics:
The event became a trending topic on Twitter, generating hundreds of pieces of user-generated content
and even some fan art from well-known Japanese illustrators:
Press:
