TV Commercial:
Spanish adaptation:
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Mexican adaptation:
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Spanish adaptation:
Mexican adaptation:
Coca-Cola
~ Closer Than We Think
After several crises and political turmoil, social and economic divisions between Argentinians reached an all-time high. In this context, Coca-Cola decided to remind the people in Argentina that, despite what it may look like at first glance, they are closer than they think.
The campaign seemed to strike a chord in other personal-space averse countries too, and so far has been adapted for two additional markets. Curiously, the three countries where the campaign has run have the most recognizable Spanish accents of all. Go figure.
We are closer than we think.
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Accolades:
- 2x Silver, Ojo de Iberoamérica, 2017
- 3x Silver, Argentinian Creative Circle, 2017
Agency: Grey Argentina
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TV Commercial:
Greenpeace
~ Haters Gon’ Hate
Imagine that, by the year 2050, humanity somehow got its act together and not only averted climate change’s most devastating consequences but also transformed the planet into a badass solarpunk utopia. Even then, haters are going to hate. If you want to know how this angle helped us push Greenpeace’s petition to transition from internal combustion vehicles to greener means of transportation, check out the short film.
Haters gon’ hate. The rest of us will be delighted in a carbon-free future.
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Accolades:
- Shortlist, shots Awards 2022, APAC
Agency: UltraSuperNew
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Press:
TV Commercial:
Canva
~ Make It Unbelievable
Our multi-channel launch campaign for Canva plays up the platform’s promise that anyone can use it to create impressive visual materials without the need for extensive design education, making creativity accessible to all. But there’s one problem with this: what if what you created is so awesome-looking that people won’t believe you made it yourself?
In our launch film, Takeshi Kitano, the world-known auteur celebrated for his yakuza films, and Gekidan Hitori, a Japanese filmmaker and actor who recently made a biopic based on Kitano’s life, give us an example of where this disbelief can lead to. It involves cute dogs, shovels and a cement truck.
Make it unbelievable.
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Accolades:
- Shortlist, Film, Cannes Lions, 2024
Agency: UltraSuperNew
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For the second film in the campaign, we leveraged another genre Kitano has cultivated extensively,
the samurai movie:
the samurai movie:
Activation recap:
Hikarie, Shibuya, Tokyo. December 24th, 2023.
Hikarie, Shibuya, Tokyo. December 24th, 2023.
Duolingo
~ Krispy Fried Duo (KFD)
Duolingo knows consistency is key when learning a language. But keeping a streak during the holiday season, with dinners, parties, and dates coming at you from left, right, and center is an insurmountable task, even for the most disciplined of learners. In our time of need, we decided to turn to Duo, Duolingo’s owl mascot, who’s known to go to insane extremes to get people to do their lessons. We asked of him to commit the ultimate sacrifice: be chopped into pieces, deep-fried, and given away in buckets to anyone who did their lesson on Christmas Eve. Why? Because in Japan, a KFC bucket is the go-to Christmas meal (don’t ask us why), and also because we are a bit macabre. People came in droves and we were out of buckets in few minutes. Everyone agreed: Duo tastes like chicken.
A Christmas miracle: a bucket of Krispy Fried Duo for dinner.
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Agency: UltraSuperNew
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TikToks:
Here’s Colonel Duo revealing a product made out of his tastiest parts. Why is he so happy?
@ryuji_foodlabo is one of Japan’s top cooking content creators. He was kind enough to help us come up with the perfect KFD recipe. Just green enough.
And @o.jun_superman, one of Japan’s top food influencers, was equally kind enough to subject himself to the punishment of eating a very spicy version of KFD. He hadn’t done his lesson, you see...
Press:
Here’s Colonel Duo revealing a product made out of his tastiest parts. Why is he so happy?
@ryuji_foodlabo is one of Japan’s top cooking content creators. He was kind enough to help us come up with the perfect KFD recipe. Just green enough.
And @o.jun_superman, one of Japan’s top food influencers, was equally kind enough to subject himself to the punishment of eating a very spicy version of KFD. He hadn’t done his lesson, you see...
Press:
Launch TikTok:
Duolingo
~ A Summer Fling with Duo
Summer is the perfect time to take a break from the daily grind, unwind, enjoy outdoor activities, socialize, and maybe even have a summer fling. But to Duo, Duolingo’s psychotic owl mascot, this means just one thing: another excuse for learners to neglect their lessons. So, once again, he decided to take matters into his own hands.
In “A Summer Fling with Duo”, an interactive AR game on TikTok, fans were invited to show Duo their love by synching kisses. Those that proved him they were made for each other, earned a chance to win a smoking-hot, full-sized body pillow, inspired by the popular Buff Duo meme. The campaign was amplified by 26 of the most popular lifestyle influencers in Japan and the body pillows became a coveted cult object, with their own subreddit and myth.
A steamy, green, summer romance.
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Agency: UltraSuperNew
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