Pepsi
~ Music Nomads

In Argentina, the Pepsi Music Festival is an institution, with many stops across the vast country. Chances are, if there’s an artist worth seeing live, they’ll play at one of its events.

This is our ode to old-school music fanatics—those who spend half their lives migrating from venue to venue, setting up camp wherever the music takes them.

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Accolades:
- Silver – Effies, 2013

Agency: BBDO Argentina

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