TAG Heuer
~ Pressure Free Kick

For official J-League sponsor TAG Heuer Japan, every season's kick-off brings a fresh opportunity to engage with passionate soccer fans across the country. This time, they had match tickets to give away, to boot.

So instead of brainstorming, we decided to binge some Captain Tsubasa DVDs from the ’90s in search of “inspiration.” When we didn’t find any, we played some FIFA. And when nothing else worked, we just put the two together.

Voilà: a retro anime-inspired video game that plays exclusively on Instagram Stories.

Pressure Free Kick. Shoot free kicks with the slider and score tickets.

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Agency: UltraSuperNew, Tokyo

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