Tarjeta Naranja
~ Candies
Tarjeta Naranja is a credit card company like no other. It was created some 10+ years ago by two entrepreneurial —and somewhat eccentric— gym teachers as a micro-lending company, and now it's the leading credit choice in Argentina. It also holds the Guinness World Record for most inter-company married couples and is ranked as one of the most sought-after workplaces in the entire country (probably, owing to said Guinness World Record).
Even with this in mind, when they told us they spent A LOT of their budget buying 46 million candies to give out to every single customer who visited one of their 213 branches throughout the year, we were surprised. Thus, we decided to spend the next three years of our lives making a short film to tell this unusual story properly.
Candies, a short film.
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Accolades:
- Grand Prix – Interactive, Argentinian Creative Circle, 2015
- Shortlist – Entertainment, Cannes Lions 2016
- 1xSilver, 2xBronze – Effies, 2016
- Facebook Awards LATAM: Winner Beyond Facebook
* Editor’s Pick, AdAge
Agency: BBDO Argentina
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Case study video:
Board:
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Movie posters:
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Video game:
Board:
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Video game:
Making-of:
