Tarjeta Naranja
~ Candies
Tarjeta Naranja is a credit card company like no other. It was created some 10+ years ago by two entrepreneurial —and somewhat crazy—gym teachers as a micro-lending company, and now it's the leading credit choice in Argentina. It also holds the Guinness World Record for most inter-company married couples and is ranked as one of the most sought-after workplaces in the entire country (probably, owing to said Guinness World Record).
All things considered, when they told us they spent A LOT of their budget buying 46 million candies to give out to every single customer who visited one of their 213 branches throughout the year, we were amazed but not that shocked. Such an unusual story didn't felt right if told in a traditional TV commercial. Thus we decided to spend the next three years of our lives making a short film. Obviously.
Candies, a short film.
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Accolades:
- Interactive Grand Prix, Argentinian Creative Circle, 2015
- Creativity Online's Pick of the Day
- Shortlist, Entertainment, Cannes Lions 2016
- Facebook Awards LATAM: Winner Beyond Facebook
Agency: BBDO Argentina
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Case study video:
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Movie posters:
Video game:
Board:
Movie posters:
Video game:
Making-of: