Uber Eats
~ Tonight I’ll Be Eating

When you pair up two celebrities with little in common except a growling appetite, bizarreness ensues.

For the launch of Uber Eats in Japan, we replicated the experiment three times, with each celebrity duo one-upping the previous one in surrealness. From a pair of chinos with an infinite reservoir of tennis balls to a bonsai shaped like a legendary TV personality’s hair, the campaign’s weirdness was well received and helped Uber Eats become the No.1 food delivery service in the country.

Tonight I’ll be eating…

_

Accolades:
- #1 Most Effective Advertising of 2020, Nikkei Shimbun
- Shortlist – ACC Annual Awards,  Japan

Agency: UltraSuperNew, Tokyo.

_