Uber Eats
~ Tonight I’ll Be Eating

When you pair up two celebrities with little in common except a growling appetite, bizarreness ensues.

So for the launch of Uber Eats in Japan, we replicated the experiment thrice, and each couple one-upped the previous one, surrealness-wise. From a pair of chinos with an infinite reservoir of tennis balls to a bonsai in the shape of a legendary TV personality’s hair, the campaign in all its weirdness was well received and helped Uber Eats become the no.1 food delivery service in the country.

Tonight I’ll be eating…

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Accolades:
- #1 Most Effective Advertising of 2020, Nikkei Shimbun
- Shortlist, ACC Annual Awards,  Japan

Agency: UltraSuperNew, Tokyo.

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